If you want a rough estimate for how much Google ads cost in 2021, the average cost-per-click across all industries for Google Ads on the search network is $2.69. The good news is that the Google …However, as consumer behavior shifted, average conversion rates increased, leading to a drop in the cost per click to $0.70 in April. Subsequently, in May, it settled at $0.89 as the situation evolved. This demonstrates the importance of monitoring and adapting to current trends to optimize Google Ads costs effectively. 4.Dec 14, 2023 · If you are a home service company looking to generate leads, the average cost-per-lead in Google Ads can range from $50–$300 dollars, meaning that you may only get between 2–10 leads with only a few of those converting into actual business. At PHOS, we like to evaluate your ad spend through the lens of ROI. Spending $5,000 a month on Google ... Are you wondering how much Google Ads cost in the UAE? Choosing to invest in paid search is a big decision, and it’s natural to want to know whether your budget can support it. Unfortunately, there isn’t a definitive answer – as with most things related to advertising, the cost of using Google Ads depends on a variety of factors. The best we …Oct 17, 2023 · How much do Google ads cost? TL; DR: However much you want them to cost. OK, but really, here are how much Google Ads cost in 2024, based on the average CPC per industry in the United States: Source: Statista. But that’s not the entire answer. In the U.S., the online education industry has an average CPC of $9.35 USD, but only $1.89 USD in ... How Much Does Using Google Ads Cost? The Google Ads platform is packed with useful features and tools and is free to use. You don’t pay for a Google Ads account or the tools included.The amount of money you will pay per click depends on the keywords you target. In some cases, keywords only cost a dollar per click. In the most expensive cases, they’ll cost several hundred. The average cost per click is between $1 and $2 on Google Ads, though, so unless your target keywords relate to insurance, legal services, or …Feb 7, 2024 · The cost of advertising on Google Ads can vary depending on several factors, such as the industry, campaign targeting, and ad network. On average, businesses typically pay between $100 to $10,000 per month for Google Ads. However, the specific costs per click (CPC) or per thousand impressions (CPM) can range from $0.11 to $1,000. How much does Pinterest advertising cost? On average, Pinterest advertising costs $0.00 – $0.10 per click, $0.00 – $2.00 per conversion, $0.00 – $1.50 per 1000 impressions. How much you pay for Pinterest ads will depend on several factors, like your company’s goals, industry, budget, and more. [Summary] Pinterest advertising pricingThe most recent data suggests the average cost-per-click (CPC) for Google Ads is £1.90 on the Google Search Network (GSN) and £0.44 on the Google Display Network (GDN) across 16 global industries.. However, if you’ve come here for a straightforward answer, I apologise. When it comes to ‘how much does Google Ads cost?’, the answer will …The amount of your budget is entirely up to you and you can edit this amount whenever you like. Your average daily budget can help you manage how much you accrue in campaign costs from day to day. Your actual spend on any given day may exceed your average daily budget by up to 2 times. This is called overdelivery.The average Google Ads cost-per-click (CPC) is between $1 and $2 for search, and less than $1 for display. ( What are Google display ads ?) The most expensive keywords in … Create your ad. Add your campaign assets and preview your keywords, images, logos, and videos in different ad formats. Google’s AI will then find the best performing ad combinations to multiply campaign results for your goal. Dec 15, 2023 · Learn how various factors affect the cost of Google Ads, such as industry, ad type, bidding strategy, schedule, and device targeting. See the average CPC across industries and tips to optimize your budget and ROI. If you want a rough estimate for how much Google ads cost in 2021, the average cost-per-click across all industries for Google Ads on the search network is $2.69. The good news is that the Google … Calculate Your Google Ads Cost [2024]: Is Google Ads Profitable for Your Business? Many things have been said about Google Advertising (formerly known as Google Ads or Google AdWords), both good and bad. But… How much should you keep for Google Ads cost? [ez-toc] There are multiple factors to consider how much Google Ads cost. The main ones include: Your average daily budget. Ad Rank. Let’s look at each of these a little further.The ROI you can expect from Google ad costs is actually quite impressive. According to research from Google Ads itself, you might see an 800 percent return on your ad spend for the Search Network. For every $1 spent on your bids, businesses can expect to earn $8 in profit. Conservatively, the same study found that most businesses earn about …It’s certainly possible to achieve success with a small (say £200 – £300pm) budget in a lowish competition market, although once costs per click move into the £1.00 to £3.00 bracket, then your monthly spend could easily be £500 – £1000, depending on a wide range of differing factors.Typical CPC: What to Expect While costs vary, the average cost-per-click (CPC) on the Google Search Network generally falls between $1 and $2. The Display Network …Elsewhere in the world, such as in Canada, radio ad costs can also vary drastically depending on your target market. In a large environment like Toronto, radio ads can cost anywhere between $200 and $5,000 per week, depending on your ad frequency, station, and length. Alternatively, you may pay closer to $50 and $1,000 per week in smaller cities. For the first 15 days of the month, your spend will be capped by your monthly charging limit of $10 * 30 (number of days in September). After changing your average daily budget to $20, your spend for the rest of the month will be $20 multiplied by the remaining 15 days. For the first 15 days of the month, your spend may be more than half your ... Google Ads Pricing in South Africa. While we can’t provide precise figures due to the dynamic nature of Google Ads pricing, we can offer some general insights. On average, businesses in South Africa can expect to pay between R2 and R100 per click, depending on the factors mentioned earlier. Keep in mind that this range is quite broad, so it ... (Pricing Guide) Google Ads can be a highly effective way to reach your target audience and promote your business. However, before you begin your advertising campaign, it’s …But once things are up and running, don’t be afraid of spending a £100 a click if it’s getting you double that in business. You could be paying thousands for clicks, but getting much more in return. By setting an upper limit on your budget, you’ll be setting a limit on the number of customers you’ll get.Reddit ads cost us just under $1 per click. Let’s jump into the Reddit analytics and see how we did on the actual Reddit Ads: 1 Ad (How to Get a Marketing Job – At Ladder) got 1 upvote and 0 comments. Most of the ads didn’t get any upvotes at all. Reddit Ads Results: Total spent on two Reddit Ads experiments – $250; Leads: 0Google Ads can have different costs each month, ranging from $1000 to $10,000. The average cost you pay when someone clicks on your ad, known as cost-per-click (CPC), is typically between $1 and $2 for the Google Search Network. On the Google Display Network, the average CPC is around $1. However, it’s important to note that …If you are new to google ads, just call us at +91-8014148686. Alternatively, fill the form on the right side of this page and we will get back to you. We will do a free audit for your industry including competition research to tell you exactly what google ads will cost for your business in India. For the first 15 days of the month, your spend will be capped by your monthly charging limit of $10 * 30 (number of days in September). After changing your average daily budget to $20, your spend for the rest of the month will be $20 multiplied by the remaining 15 days. For the first 15 days of the month, your spend may be more than half your ... In your Google Ads account, click the Campaigns icon. Click the Campaigns drop down in the section menu, then click Campaigns. Click the plus button , then select New campaign . Select the campaign type you’d like to create. (Optional) Set a campaign goal, and enter the URL of your business’s website. Find Out How Much Google Ads Costs. The cost of Google Ads depends on several variables. It is important to have a strong understanding around the cost of Google Ads in order to properly budget and project your performance metrics. In this guide, you will learn about: The ad auction system. How to control your Google Ads budget.Learn how to control your budget and optimize your investment with Google Ads. See your potential budget and ROI based on your goals and key budget concepts.Yahoo Mail ads. Yahoo Mail ads are exclusively appearing in the email platform and have produced click-through rates as high as 4x industry averages. One type of mail ad presents natively as the top email in a user’s inbox, like this Discover Card ad: When the user clicks the ad, it displays in the Mail message pane, just like any other email.Let's say your ad gets two clicks, one costing $0.20 and one costing $0.40, for a total cost is $0.60. You'd divide $0.60 (your total cost) by 2 (your total number of clicks) to get an average CPC of $0.30. You can find your average CPC amounts in the "Avg. CPC" column in Campaigns. For Hotel Ads, the Avg. CPC may at times be higher than Max.Learn how various factors affect the cost of Google Ads, such as industry, ad type, bidding strategy, schedule, and device targeting. See the average CPC across …How much does Google Ads cost? Let’s dive deeper into Google Ads campaign cost considerations. To make it simple, we can divide Google Ads pricing into four categories: Ad spend; Costs to manage it Creation of assets; Tools and software needed; Ad spend. On average, businesses spend $9,000-$10,000 on Google Ads, …Learn how Google Ads charges you for impressions or clicks, and how to optimize your bidding strategy for your advertising goals.Make the most of Google Ads. With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign. Explore Performance Max.How much does Google Ads cost? We cover Google Ads costs, budgeting, and how bids impact how you are charged in your Google Ads account. When you are curious...If you want a rough estimate for how much Google ads cost in 2021, the average cost-per-click across all industries for Google Ads on the search network is $2.69.We get this question a lot. As with all advertising, it’s very difficult to put an exact figure on how much it will cost. Influencer Marketing Hub estimates that YouTube ads can cost anything between $0.10-$0.30 per view, with a $2,000 average cost to reach 100,000 viewers.Average cost per click in Australia by industry. For businesses in Australia, monthly expenses on Google Ads can vary significantly, ranging from AUD $1,000 to $20,000. This wide range of potential costs is influenced by factors like bidding strategies, competition levels, budget allocations, and agency management fees.The Experiments page in Google Ads can help you create, manage and optimise your experiments in one place. Set the right bids at the right time. Discover how AI-powered Smart Bidding can help optimise for ROI and increase conversions.The best way to find out how much you'll earn is to sign up and start showing ads on your site. AdSense is free of charge, and it's easy to get started. When your account is up and running, you can sign in at any time to check your earnings. This information will give you an idea of how well the program is performing for you and how much you ...July 1, 2022 ~ Last updated: June 6, 2023. A question that we often get from our clients here at LYFE Marketing is – how much will Google ads cost my business? Do I need …Google Ads price & cost per click: How much does Google Ads cost in 2023? Let's get straight to the point: the cost of Google Ads has been a moving target, and 2023 is no exception. Here's the big reveal—an average of $1,000 to $10,000 per month is how much businesses spend on Google Ads. Discover how to make the most of your investment with the Google Ads Cost tool. See your potential budget and ROI based on your goals. If you want a rough estimate for how much Google ads cost in 2021, the average cost-per-click across all industries for Google Ads on the search network is $2.69.On average, Google Ads cost individual businesses between $3,000 and $20,000 per month. These are significantly wide-ranging amounts because there are so many factors involved. When we consider how much Google Ads costs in Australia, we also need to consider agency management fees or the cost of running your own …Nov 8, 2023 · How Much Do Google Ads Cost? While there are plenty of benchmark resources out there for reference, the best answer is this: It depends. There are multiple factors to consider how much Google Ads ... Google Local Services ads are pay per lead. Depending on the vertical and market, the cost per lead can be anywhere from $5 to $139. Overall, the average cost per lead is around $23. Average Cost Per Lead for Common Verticals. For the most part, all businesses in the same market and vertical are charged the same amount for a lead.How much does Google Ads cost? Just because it is a customizable platform so you can manage it according to your budget. But the average cost per click lies from 1$ to 2$ for the Google search Network and below 1$ for the Google Display Network. Also, the most valuable keywords in Adwords demand 50$ or above every time the Ad …Jun 12, 2020 · Some are much more competitive than others. The average cost per click for most verticals is $2-$4, while more competitive industries like lawyers, insurance, and loans can cost $50 per click! GOOGLE ADVERTISING COSTS GOOGLE SEARCH ADVERTISING COSTS (Formerly AdWords) The average benchmark cost per click is $2.32. If you want a rough estimate for how much Google ads cost in 2021, the average cost-per-click across all industries for Google Ads on the search network is $2.69. The good news is that the Google …How much does Google Ads cost? Let’s dive deeper into Google Ads campaign cost considerations. To make it simple, we can divide Google Ads pricing into four categories: Ad spend; Costs to manage it Creation of assets; Tools and software needed; Ad spend. On average, businesses spend $9,000-$10,000 on Google Ads, … Additional Cost: Emailer Design Cost - $ 23.68/- per emailer and maximum size of emailer should be in the range of 15 - 25KB. Cost of Google Ads India. We offer Flexible Custom Google Adwords Packages at Affordable Price. Google Advertising Daily, Monthly, Quarterly & Half Yearly Budget Plans Start 12000 INR with GST @ 18% Applicable. Yahoo Mail ads. Yahoo Mail ads are exclusively appearing in the email platform and have produced click-through rates as high as 4x industry averages. One type of mail ad presents natively as the top email in a user’s inbox, like this Discover Card ad: When the user clicks the ad, it displays in the Mail message pane, just like any other email.As of 2023, the average cost-per-click (CPC) rates for Google Ads in the UK range from £0.50 to £2.00. However, it's important to note that CPC rates can vary significantly depending on the industry, keywords, and competition.Wondering how much Google Ads cost? Chat to a Google Ads Agency or keep reading. No matter the size of your business, it can be tricky to figure out the cost of a Google Ads campaign if you’re new to paid search marketing. This year, companies like yours will typically spend between $9,000 to over $30,000 per month on Google Ads.Mar 28, 2024 · On average, Google display ad campaigns incur a CPC of ₹5. Average CPC: ₹5. Average CPM: ₹50. The following is the approximate cost for each ad in India: – 10K impressions – ₹3073 – 50K impressions – ₹9552 – 100K impressions – ₹14369. Instagram ads cost per click: $0.40-$0.70 (link clicks, likes, reactions, comments, shares) Instagram ads cost per click to destination URL: $0.50-$0.95. Instagram ads cost per engagement: $0.01-0.05. Instagram ads cost per thousand impressions: $2.50-$3.50; Want more cost information? Check out similar posts: How Much Does …With YouTube Premium, enjoy ad-free access, downloads, and background play on YouTube and YouTube Music.How Much Does Google Ads Cost? - Advertisers have control over their daily bid budget and monthly spending. - The average cost per click for search ads in 2022 is $2.69 across all industries. - The costs for display ads are much less per click than search ads, but the targeting is not as specific.Learn how much Google Ads costs on average in 2024, based on industry, campaign targeting, and ad network. Find out how to optimize your ad spend and get answers to … Google Ads can cost between ₦100 and ₦2,500 per click in Nigeria. How much you spend on Google Ads is based on how competitive your keywords are in Search Campaigns. Search campaigns can cost much more than display campaigns which can cost as low as ₦40 per click. For example, there is a lot of competition for a Google ad campaign for a ... Create your ad. Add your campaign assets and preview your keywords, images, logos, and videos in different ad formats. Google’s AI will then find the best performing ad combinations to multiply campaign results for your goal. Although Google Ads is the largest online ad platform, it’s a very customizable one at that. On average, small to medium-sized businesses spend between $9,000 to $10,000 monthly (that’s $100,000 to $120,000 per year). Furthermore, the average cost of an ad from Google Ads is about $1 to 2$ per click. As mentioned, Google Ads …Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search. Food Delivery. Food take away. Food to go. ₱. ₱₱.Now that you know the answer to the question, “ How much does Google Ads cost,” let’s delve into how these costs fluctuate across various industries. While it is true that the majority of companies allocate a monthly budget of $1000 to $10,000 towards Google Ads, their utilization of this ad spend varies significantly.Numerous factors, such …Dec 11, 2023 · In practice, it will depend on a wide range of scenarios and goals, which is why different sources often give different answers to this question. However, to give an indication, figures from WordStream indicate that in 2023, the average overall CPC for Google Ads stood at $4.22. Headline figures like this only tell half the story though. Set the right bids at the right time. Discover how AI-powered Smart Bidding can help optimise for ROI and increase conversions.Cost Of GOOGLE ADS in India. There are 2 types of PPC or Google Adwords costs involved. Agency PPC management fee (Starts from ₹12000 or $200) Advertising cost or budget. (Starts from ₹30,000 or $500) For example, if your daily budget is Rs. 1500, then the Agency PPC rate can be Rs. 10,000.Google Ads can have different costs each month, ranging from $1000 to $10,000. The average cost you pay when someone clicks on your ad, known as cost-per-click (CPC), is typically between $1 and $2 for the Google Search Network. On the Google Display Network, the average CPC is around $1. However, it’s important to note that …Google Ads price & cost per click: How much does Google Ads cost in 2023? Let's get straight to the point: the cost of Google Ads has been a moving target, and 2023 is no exception. Here's the big reveal—an average of $1,000 to $10,000 per month is how much businesses spend on Google Ads. Partner with a Google Ads expert to set up your first campaign. We’ll get you up to speed on the latest platform updates. We’ll design a media plan that makes the most of your budget. We’ll help you launch your first campaign with hands-on guidance. Start now. Although Google Ads is the largest online ad platform, it’s a very customizable one at that. On average, small to medium-sized businesses spend between $9,000 to $10,000 monthly (that’s $100,000 to $120,000 per year). Furthermore, the average cost of an ad from Google Ads is about $1 to 2$ per click. As mentioned, Google Ads …Nov 6, 2023 · Factors such as bidding strategies, competition, keywords, ad quality, and your advertising budget can influence the cost of Google Ads. There are different pricing models available, such as cost-per-click, cost-per-thousand-impressions, and cost-per-acquisition. Determining your Google Ads budget requires setting realistic goals, calculating ... How much does Google Ads cost? Just because it is a customizable platform so you can manage it according to your budget. But the average cost per click lies from 1$ to 2$ for the Google search Network and below 1$ for the Google Display Network. Also, the most valuable keywords in Adwords demand 50$ or above every time the Ad …Cost-per-click (CPC) Cost-per-click (CPC) Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply "max. CPC" – that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).If you’re trying to master PPC, especially Google Ads, you need a solid understanding of Quality Score. That’s because your Quality Scores have enormous influence over the cost and effectiveness of your paid search campaigns. Just as your credit score can affect whether or not you qualify for a loan and how high your interest rate is, Google Quality …How Much Do Google Ads Cost? While there are plenty of benchmark resources out there for reference, the best answer is this: It depends. There are multiple factors to consider …However, there is no universally applicable figure regarding the monthly cost of Google Ads. The monthly cost of Google Ads can vary from $1000 to $10,000. For the Google Search Network, the typical cost-per-click (CPC) you incur when a user clicks on your advertisement is between $1 and $2.Google Ads is lauded for its performance and financial flexibility. This article will help you find how much google ads cost for reaching your specific goals. Scroll to top Dark. Light. Dark. Light.Google Ads is lauded for its performance and financial flexibility. This article will help you find how much google ads cost for reaching your specific goals. Scroll to top Dark. Light. Dark. Light.Nov 9, 2022 · In 2021, the average cost-per-click for Google Ads (Search) is ~ $3.20 AUD ($2.22USD ). That being said, costs vary significantly depending on the industry. If you’re bidding on insurance keywords, you’ll pay around $13.37 AUD per click. If you’re bidding on real-estate keywords you’ll pay around $2.27 AUD per click. Key takeaways. 76% of marketers are satisfied with the ROI they receive from Instagram advertising. 65% of businesses spend $0.00 – $6.00 per 1000 impressions on Instagram. 59% of businesses $0.00 – $0.75 per click for Instagram ads. 54% of businesses spend $0.03 – $0.08 per engagement on Instagram ads.Bing’s average cost per click is $1.54—33 percent lower than Google Ads. Of course, you want to get people to convert. Bing’s conversion rate is an average of 2.94 percent, with varying industries experiencing conversion rates between about 1.58 and 6.81 percent. Bing’s average CPA across industries is $41.44.How Much Does Google Ads Cost? - Advertisers have control over their daily bid budget and monthly spending. - The average cost per click for search ads in 2022 is $2.69 across all industries. - The costs for display ads are much less per click than search ads, but the targeting is not as specific.Average small businesses in Australia spend $5,000 to $15,000+ per month to run their Google Ads campaign. And the average cost per click is $2 to $12 for small businesses. Google AdWords cost in Australia is impacted by the monthly Ads budget plus the management fee to run the campaigns. Google Ads Cost Calculator Google Ads …However, there is no universally applicable figure regarding the monthly cost of Google Ads. The monthly cost of Google Ads can vary from $1000 to $10,000. For the Google Search Network, the typical cost-per-click (CPC) you incur when a user clicks on your advertisement is between $1 and $2.Find Out How Much Google Ads Costs. The cost of Google Ads depends on several variables. It is important to have a strong understanding around the cost of Google Ads in order to properly budget and project your performance metrics. In this guide, you will learn about: The ad auction system. How to control your Google Ads budget.
February 22, 2024. Among the key metrics that advertisers closely monitor, impressions on Google Ads stand out as a fundamental indicator of campaign performance. In this comprehensive guide, we’ll delve into the significance of impressions in the context of Google Ads, explore strategies to optimize them, and provide actionable insights for .... Lax to msp
How much does Google Ads cost? The cost of Google Ads, formerly known as AdWords, can vary widely depending on several factors. Here are some key considerations that can impact the costs: Advertiser’s Budget: Google Ads allows advertisers to set a daily budget that suits their financial capabilities.How much does Google Ads Cost in Malaysia might be the question you keep wondering if you want to advertise your business in Malaysia. The Google Ads cost varies. It depends on several factors, variables and Google Ads Type List that affect the … You can run ads on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do on their ad campaigns. The exact cost associated with your ad being shown to someone is determined in our ad auction. Learn how pricing works for our ads, and how to set a budget that works for you. Published Mar 28, 2023. Understanding the variable costs of advertising on Google is crucial for business owners looking to optimize their ad spend. With Google Ads operating on a bidding system ...Access to enterprise-level support. Get peace of mind with service level agreements across many product functionalities – from data collection to attribution – and even for BigQuery daily export. See all benefits. Google Analytics 360 has given us more transparency into our data. We’re now connecting information about our digital touch ...How much does Pinterest advertising cost? On average, Pinterest advertising costs $0.00 – $0.10 per click, $0.00 – $2.00 per conversion, $0.00 – $1.50 per 1000 impressions. How much you pay for Pinterest ads will depend on several factors, like your company’s goals, industry, budget, and more. [Summary] Pinterest advertising pricingHow much Google Ads cost per month will depend on your industry, the keywords you’re targeting, and how aggressively you’re bidding. Businesses can spend anywhere from a few hundred to several thousand dollars per month.If you want a rough estimate for how much Google ads cost in 2021, the average cost-per-click across all industries for Google Ads on the search network is $2.69. The good news is that the Google …How much does Google Ads Cost in Malaysia might be the question you keep wondering if you want to advertise your business in Malaysia. The Google Ads cost varies. It depends on several factors, variables and Google Ads Type List that affect the …How Much Does Google Ads Cost in 2024. SEO Pricing: How Much Does SEO Cost in 2024? How Much Do Instagram Ads Cost. About the Author. Amol Ghemud. Optimizer in Chief . Amol has helped catalyse business growth with his strategic & data-driven methodologies.Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search. Food Delivery. Food take away.Partner with a Google Ads expert to set up your first campaign. We’ll get you up to speed on the latest platform updates. We’ll design a media plan that makes the most of your budget. We’ll help you launch your first campaign with hands-on guidance. Start now.The cost of advertising on Google Ads can vary widely depending on the industry, location, and current trends. For example, the average cost per click (CPC) for legal keywords can be over $10, while the average cost per click for beauty and personal care keywords can be as little as $1.11. Image source: Hubspot.Jan 24, 2024 · On average, people can pay the following for Facebook ads: $0.26 – $0.30 per click. $1.01 – $3.00 per 1000 impressions. $0.00 – $0.25 per like. $0.00 – $5.00 per download. It’s important to note that these numbers are only averages. Your business may see higher or lower Facebook ad costs due to pricing factors like ad placement ... For the first 15 days of the month, your spend will be capped by your monthly charging limit of £10 * 30 (number of days in September). After changing your average daily budget to £20, your spend for the rest of the month will be £20 multiplied by the remaining 15 days. For the first 15 days of the month, your spend may be more than half ...Step 9: Now, the gist of our Ad: setting a budget. Google offers some attractive Budget Plans (Google PPC cost) tailored to your keywords and audience, but you can also set up a Personal Budget. Google ads pricing, also known as Google Adwords pricing, is very flexible and can be moulded to suit your needs..